![]() The owner of Pike Brewing Co., Charles Finkel, oversees every detail of production at his microbrewery. Sales were up about 7 percent last year - and appear to be doing as well or better this year. The one bright spot in the domestic beer market is craft beer produced by small independent microbreweries - names like Boston Brewing, Sierra Nevada and The Pike Brewing Co.Ĭraft beers are just a tiny piece of the overall beer market, but at a time when overall consumption has fallen, craft beer sales have risen. "And the problem with novelty - in the end - is that once I try it, it's no longer new. "The only benefit you provide me is novelty," Balzer says of new packaging. John Stevens, assistant manager at The Spot Off Main in Bellevue, Wash.īut Harry Balzer of the NPD Group market research firm suggests it may not be enough to boost sales over time. That includes their entertainment dollars when they go out to drink in bars. But those sales, at least of the premium and high-profit brands, are also down.Įveryone's budget went down. And some are skipping bars altogether in favor of drinking at home. That includes their entertainment dollars when they go out to drink in bars," he says.Ī lot of young men - some of beer's biggest fans - have lost their jobs in the down economy. But assistant manager John Stevens says his bartenders are pouring less of it than they used to. a neighborhood place for billiards and beer - the No. Sales of some of the big-name brands are down, and the major brewers are fighting back with big marketing campaigns.Īt The Spot Off Main in Bellevue, Wash. People are drinking less and drinking differently. Overall beer consumption is down in the U.S., but sales of craft beers, like those from The Pike Brewing Co., were up some 7 percent in 2009.Īmericans drink a lot of beer during the summer.īut beer drinking habits are changing.
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