Together, these statements provide strategic direction for an organization, informing current and future business strategies. The values statement reflects the organization’s core principles and ethics. The vision statement provides insight into what the company hopes to achieve or become in the future. The mission statement communicates the purpose of the organization. ![]() The mission, vision, and values statements are the guiding forces behind an organization. How do we treat members of our own organization and community?.How will we conduct our activities to achieve our mission and vision?. ![]() What behaviors do we value over all else?.When drafting a values statement, some questions to consider include: The format of the values statement depends on the organizations some organizations use one, two or three words to describe their core values while others provide a short phrase. An organization’s core values shape daily culture and establish standards of conduct against which actions and decisions can be assessed.Ī values statement should be memorable, actionable and timeless. It is used to both inform and guide the decisions and behaviors of the people inside the organization and signal to external stakeholders what’s important to the company. The values statement highlights an organization’s core principles and philosophical ideals. SouthwestAirlines: To be the world’s most loved, most efficient, and most profitable airline.Habitat for Humanity: A world where everyone has a decent place to live.Wikimedia Foundation: Imagine a world in which every single human being can freely share in the sum of all knowledge.GoDaddy: To radically shift the global economy toward independent entrepreneurial ventures.LinkedIn: To create economic opportunity for every member of the global workforce.What kind of future society do we envision?.What do we want to achieve in the future?.When writing a vision statement, consider these questions: It shouldn’t be generic but rather focus on outcomes specific to the organization. In this regard, it serves as a guide for choosing current and future courses of action.Īn effective vision statement should be concise, unambiguous, futuristic, realistic, aspirational and inspirational. The vision statement is inspirational and motivational but also provides direction, mapping out where the organization is headed. It reveals what the company aspires to be or hopes to achieve in the long-term. The vision statement describes the future of the organization. Sweetgreen: To inspire healthier communities by connecting people to real food.īest Practices Video Bâton Global's shares our secrets learned from helping organizations worldwide write winning Mission, Vision and Value statements.Tesla: To accelerate the world's transition to sustainable energy.TripAdvisor: To help people around the world plan and have the perfect trip. ![]()
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