Rather than creators just sharing posts about their recent collaborations, they explore their creativity to produce an engaging video with some link to your brand. In comparison with Instagram, sponsored content on TikTok boasts an added sense of virality, making it extremely attractive. Brands looking to amplify their reach on TikTok will see that such partnerships can help them easily connect with new audiences. Undoubtedly, the most direct way to collaborate with an influencer is through sponsored content posted on their profile. Direct Promotion Through Sponsored Content These are five strategies well worth a shot. Working with TikTok creators comes in different ways. Influencing on TikTok has proven particularly promising: The platform has the highest follower engagement rates across 100,000 user profiles, according to Influencer Marketing Hub. After all, some 30% of consumers trust advertising, compared to the 90% that put their faith in peer recommendations. Added to that, TikTok keeps welcoming an increasingly diverse audience, as house-bound consumers across continents and age groups continue binge-watching video content.īut savvy marketers know that success lies in more than just promoting dull ads. In August 2020, the platform became the most downloaded non-gaming app worldwide, surpassing the likes of Zoom, WhatsApp, or Instagram. If there’s any marketing certainty for 2021, it’s that TikTok is the place to be.
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